XML Publishing, the New Way of Publishing

Web-based custom publishing is becoming the norm. When Steven King published his first online only novel, it was a huge step for online publishing and publishing in general. People were astonished that anyone could use the internet all on their own, without a large publishing company taking rights to the works and allowing the author to retain full rights of the novel by just charging people online. Now, book publishers and magazines are competing with the only available online works and finding ways to reach out to an international audience and still charge for copyrighted material.
The Challenges of Content Management and Knowledge Management Solutions Content driven organizations have the challenge of Content Conversion. Imagine you are a book publisher of medical journals. The immense library of information you have is enormous. If the possibility of years worth of information suddenly became of value again, it becomes a gold mine for any content heavy organization. The solution needed then is a means to search a company s entire content base and be able to deliver it to an online user. Content Management is done with the help of an XML Content server. Content conversion is made simple. With an XML content server, all forms of content are converted instantly into XML. With an XML content server, Knowledge Management becomes easy. Knowledge management is the way an enterprise gathers, shares and organizes its knowledge and resources. With an XML content server, knowledge management includes mining, linking, refining, repurposing and Content Delivery of content.
Technology is changing and the world is evolving with those changes, especially in the publishing industry. A textbook company can use XML publishing to create new works either online or published on paper using their XML content server as a knowledge management solution to mine for content, repurpose and reuse it to create new textbooks. This textbook company can also use this content management solution to quickly reach out to customers who want to create their own publication- mining content from the company s own database and allowing a customer to experience XML publishing through online content creation and content delivery.
Suddenly students are asked to go online to read the works of Shakespeare or a professor s article about global warming. Students will be charged for access with an access code as part of tuition, or for the 3 months or so that they are attending the class. Insurance companies and government agencies don t have to spend money reproducing content to fit new software requirements. With an XML content server, content is loaded as is and instantly converted to XML. Once all of an organization s content is loaded onto the XML content server, XML Publishing is a snap. Content management and knowledge management of an entire company s content base has never had it so easy.
About the author: Melissa Peterman is a web content specialist for Innuity. For more information about Content Management Knowledge Management XML Content Content Conversion XML Publishing Content Delivery Go to Mark Logic .



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